{"id":28439,"date":"2026-08-22T18:41:09","date_gmt":"2026-08-22T15:41:09","guid":{"rendered":"https:\/\/skaitytaknyga.lt\/?post_type=product&#038;p=28439"},"modified":"2026-08-22T19:13:53","modified_gmt":"2026-08-22T16:13:53","slug":"ketvertas-neregimoji-amazon-apple-facebook-ir-google-dnr","status":"publish","type":"product","link":"https:\/\/skaitytaknyga.lt\/en\/produktas\/ketvertas-neregimoji-amazon-apple-facebook-ir-google-dnr\/","title":{"rendered":"KETVERTAS: neregimoji \u201eAmazon\u201c, \u201eApple\u201c, \u201eFacebook\u201c ir \u201eGoogle\u201c DNR"},"content":{"rendered":"<p>Ar \u0161ios bendrov\u0117s yra keturi dievo, meil\u0117s, sekso ir vartojimo raiteliai, skatinantys \u017emones jud\u0117ti \u012f priek\u012f? O gal jos \u2013 keturi apokalips\u0117s raiteliai? \u012e abu klausimus vert\u0117t\u0173 atsakyti \u201etaip&#8221;. [&#8230;] Kaip \u0161ios bendrov\u0117s \u012fgijo tiek galios? Kaip negyvos, pelno siekian\u010dios organizacijos gali taip \u012fsitvirtinti m\u016bs\u0173 sieloje, kad pakei\u010dia visas nuostatas apie \u012fmones bei j\u0173 elgsen\u0105? K\u0105 mil\u017eini\u0161kas \u0161i\u0173 \u012fmoni\u0173 mastas bei \u012ftaka reik\u0161 ateities verslui ir pasaulio ekonomikai?<\/p>\n<p>\u201eAmazon&#8221;, \u201eApple&#8221;, \u201eFacebook&#8221; ir \u201eGoogle&#8221; \u2013 vienos i\u0161 pa\u010di\u0173 \u012ftakingiausi\u0173 korporacij\u0173 planetoje. Turb\u016bt kiekvienam yra \u0161ovusi mintis, kaip joms pavyko to pasiekti. Ir turb\u016bt kiekvienas, m\u0105stydamas apie jas, klydo.<\/p>\n<p>Apie did\u012fj\u012f ketvert\u0105 pastaraisiais de\u0161imtme\u010diais ra\u0161yta daug, ta\u010diau niekas nepasv\u0117r\u0117 j\u0173 \u012ftakos ir stulbinan\u010dios s\u0117km\u0117s taip \u012f\u017evalgiai, kaip tai padar\u0117 Niujorko universiteto Sterno verslo mokyklos profesorius, marketingo ekspertas Scottas Galloway knygoje \u201eKETVERTAS: Neregimoji \u201eAmazon&#8221;, \u201eApple&#8221;, \u201eFacebook&#8221; ir \u201eGoogle&#8221; DNR\u201c.<\/p>\n<p>\u201eNew York Times&#8221; bestseleriu tapusioje knygoje S. Galloway dekonstruoja KETVERTO strategijas, kurios slypi po i\u0161oriniu galing\u0173j\u0173 kompanij\u0173 blizgesiu. Analizuoja, kokiu b\u016bdu jos taip infiltravosi \u012f m\u016bs\u0173 gyvenimus, kad j\u0173 beveik ne\u012fmanoma i\u0161vengti (arba boikotuoti). Atskleid\u017eia, kaip jos neprilygstamu mastu ir grei\u010diu manipuliuoja fundamentaliais m\u016bs\u0173 emociniais poreikiais, kuriuos atsine\u0161\u0117me dar i\u0161 t\u0173 laik\u0173, kai m\u016bs\u0173 prot\u0117viai gyveno olose. Autorius taipogi parodo, kaip galima j\u0173 i\u0161kilimo pamokas pritaikyti savam verslui ar karjerai.<\/p>\n<p>Ko besiektum\u0117te \u2013 konkuruoti su \u0161iomis kompanijomis, vystyti su jomis versl\u0105 ar tiesiog gyventi j\u0173 u\u017evaldytame pasaulyje \u2013 jums reikia suprasti, kas yra KETVERTAS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ar \u0161ios bendrov\u0117s yra keturi dievo, meil\u0117s, sekso ir vartojimo raiteliai, skatinantys \u017emones jud\u0117ti \u012f priek\u012f? O gal jos \u2013 keturi apokalips\u0117s raiteliai? \u012e abu klausimus vert\u0117t\u0173 atsakyti \u201etaip&#8221;. [&#8230;] Kaip \u0161ios bendrov\u0117s \u012fgijo tiek galios? Kaip negyvos, pelno siekian\u010dios organizacijos gali taip \u012fsitvirtinti m\u016bs\u0173 sieloje, kad pakei\u010dia visas nuostatas apie \u012fmones bei j\u0173 elgsen\u0105? K\u0105 mil\u017eini\u0161kas \u0161i\u0173 \u012fmoni\u0173 mastas bei \u012ftaka reik\u0161 ateities verslui ir pasaulio ekonomikai? \u201eAmazon&#8221;, \u201eApple&#8221;, \u201eFacebook&#8221; ir \u201eGoogle&#8221; \u2013 vienos i\u0161 pa\u010di\u0173 \u012ftakingiausi\u0173 korporacij\u0173 planetoje. Turb\u016bt kiekvienam yra \u0161ovusi mintis, kaip joms pavyko to pasiekti. Ir turb\u016bt kiekvienas, m\u0105stydamas apie jas, klydo. Apie did\u012fj\u012f ketvert\u0105 pastaraisiais de\u0161imtme\u010diais ra\u0161yta daug, ta\u010diau niekas nepasv\u0117r\u0117 j\u0173 \u012ftakos ir stulbinan\u010dios s\u0117km\u0117s taip \u012f\u017evalgiai, kaip tai padar\u0117 Niujorko universiteto Sterno verslo mokyklos profesorius, marketingo ekspertas Scottas Galloway knygoje \u201eKETVERTAS: Neregimoji \u201eAmazon&#8221;, \u201eApple&#8221;, \u201eFacebook&#8221; ir \u201eGoogle&#8221; DNR\u201c. \u201eNew York Times&#8221; bestseleriu tapusioje knygoje S. Galloway dekonstruoja KETVERTO strategijas, kurios slypi po i\u0161oriniu galing\u0173j\u0173 kompanij\u0173 blizgesiu. Analizuoja, kokiu b\u016bdu jos taip infiltravosi \u012f m\u016bs\u0173 gyvenimus, kad j\u0173 beveik ne\u012fmanoma i\u0161vengti (arba boikotuoti). Atskleid\u017eia, kaip jos neprilygstamu mastu ir grei\u010diu manipuliuoja fundamentaliais m\u016bs\u0173 emociniais poreikiais, kuriuos atsine\u0161\u0117me dar i\u0161 t\u0173 laik\u0173, kai m\u016bs\u0173 prot\u0117viai gyveno olose. Autorius taipogi parodo, kaip galima j\u0173 i\u0161kilimo pamokas pritaikyti savam verslui ar karjerai. Ko besiektum\u0117te \u2013 konkuruoti su \u0161iomis kompanijomis, vystyti su jomis versl\u0105 ar tiesiog gyventi j\u0173 u\u017evaldytame pasaulyje \u2013 jums reikia suprasti, kas yra KETVERTAS.<\/p>\n","protected":false},"featured_media":28449,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[9887],"product_tag":[],"class_list":{"0":"post-28439","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-verslas","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KETVERTAS: neregimoji \u201eAmazon\u201c, \u201eApple\u201c, \u201eFacebook\u201c ir \u201eGoogle\u201c DNR<\/title>\n<meta name=\"description\" content=\"Ar \u0161ios bendrov\u0117s yra keturi dievo, meil\u0117s, sekso ir vartojimo raiteliai, skatinantys \u017emones jud\u0117ti \u012f priek\u012f? 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