{"id":27907,"date":"2026-06-16T15:16:23","date_gmt":"2026-06-16T12:16:23","guid":{"rendered":"https:\/\/skaitytaknyga.lt\/?post_type=product&p=27907"},"modified":"2026-06-17T10:37:39","modified_gmt":"2026-06-17T07:37:39","slug":"desimt-mirtinu-rinkodaros-nuodemiu","status":"publish","type":"product","link":"https:\/\/skaitytaknyga.lt\/en\/produktas\/desimt-mirtinu-rinkodaros-nuodemiu\/","title":{"rendered":"De\u0161imt mirtin\u0173 rinkodaros nuod\u0117mi\u0173"},"content":{"rendered":"

Rinkodara \u0161iandien yra prastokos formos. Ne rinkodaros teorija, bet rinkodaros praktika. Kiekvien\u0105 nauj\u0105 produkt\u0105 ar paslaug\u0105 turi lyd\u0117ti rinkodaros planas, kuris su kaupu atlygint\u0173 patirtas laiko ir pinig\u0173 investicijas. Ta\u010diau tuomet kod\u0117l 75 procentai nauj\u0173 gamini\u0173, paslaug\u0173 ir verslo patiria nes\u0117km\u0119?<\/p>\n

\u0160iandienin\u0117 rinkodara nebeatlieka savo funkcij\u0173. Nauji gaminiai patiria nes\u0117km\u0119 pragai\u0161tingai greitai. Dauguma reklamos kampanij\u0173 nesugeba u\u017efiksuoti klient\u0173 atmintyje nieko ypatingo. Tiesioginis pa\u0161tas vos sulaukia vieno procento atsiliepim\u0173. Daugelis gamini\u0173 da\u017enai pateikiami kaip jau esam\u0173 preki\u0173 pakaitalai, o ne kaip galingi preki\u0173 \u017eenklai.<\/p>\n

Kiekvienam tr\u016bkumui skirdamas po skyri\u0173, Philip Kotler pirmiausiai i\u0161vardina \u017eenklus ir po\u017eymius, leid\u017eian\u010dius suprasti, ar minimas tr\u016bkumas atsirado d\u0117l pa\u010dios bendrov\u0117 kalt\u0117s, tada pasi\u016blo metodus, galin\u010dius pagerinti j\u016bs\u0173 bendrov\u0117s veikl\u0105. Kotleris si\u016blo patikrintus ir veiksmingus metodus, padedan\u010dius sugr\u0105\u017einti \u012f v\u0117\u017ees nes\u0117kming\u0105 rinkodar\u0105.<\/p>\n

Knygoje \u201eDe\u0161imt mirtin\u0173 rinkodaros nuod\u0117mi\u0173\u201c nurodomi metodai, kaip nuo prad\u017eios iki galo sukurti tvirt\u0105, gerus rezultatus duodan\u010di\u0105 rinkodar\u0105, kuri sugr\u0105\u017eint\u0173 s\u0117km\u0119 \u017elungan\u010diam verslui.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rinkodara \u0161iandien yra prastokos formos. Ne rinkodaros teorija, bet rinkodaros praktika. Kiekvien\u0105 nauj\u0105 produkt\u0105 ar paslaug\u0105 turi lyd\u0117ti rinkodaros planas, kuris su kaupu atlygint\u0173 patirtas laiko ir pinig\u0173 investicijas. Ta\u010diau tuomet kod\u0117l 75 procentai nauj\u0173 gamini\u0173, paslaug\u0173 ir verslo patiria nes\u0117km\u0119? \u0160iandienin\u0117 rinkodara nebeatlieka savo funkcij\u0173. Nauji gaminiai patiria nes\u0117km\u0119 pragai\u0161tingai greitai. Dauguma reklamos kampanij\u0173 nesugeba u\u017efiksuoti klient\u0173 atmintyje nieko ypatingo. Tiesioginis pa\u0161tas vos sulaukia vieno procento atsiliepim\u0173. Daugelis gamini\u0173 da\u017enai pateikiami kaip jau esam\u0173 preki\u0173 pakaitalai, o ne kaip galingi preki\u0173 \u017eenklai. Kiekvienam tr\u016bkumui skirdamas po skyri\u0173, Philip Kotler pirmiausiai i\u0161vardina \u017eenklus ir po\u017eymius, leid\u017eian\u010dius suprasti, ar minimas tr\u016bkumas atsirado d\u0117l pa\u010dios bendrov\u0117 kalt\u0117s, tada pasi\u016blo metodus, galin\u010dius pagerinti j\u016bs\u0173 bendrov\u0117s veikl\u0105. Kotleris si\u016blo patikrintus ir veiksmingus metodus, padedan\u010dius sugr\u0105\u017einti \u012f v\u0117\u017ees nes\u0117kming\u0105 rinkodar\u0105. Knygoje \u201eDe\u0161imt mirtin\u0173 rinkodaros nuod\u0117mi\u0173\u201c nurodomi metodai, kaip nuo prad\u017eios iki galo sukurti tvirt\u0105, gerus rezultatus duodan\u010di\u0105 rinkodar\u0105, kuri sugr\u0105\u017eint\u0173 s\u0117km\u0119 \u017elungan\u010diam verslui.<\/p>\n","protected":false},"featured_media":27912,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[9887],"product_tag":[],"class_list":{"0":"post-27907","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-verslas","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"\nDe\u0161imt mirtin\u0173 rinkodaros nuod\u0117mi\u0173<\/title>\n<meta name=\"description\" content=\"Rinkodara \u0161iandien yra prastokos formos. 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