{"id":27684,"date":"2026-05-21T18:37:51","date_gmt":"2026-05-21T15:37:51","guid":{"rendered":"https:\/\/skaitytaknyga.lt\/?post_type=product&p=27684"},"modified":"2026-05-21T19:20:11","modified_gmt":"2026-05-21T16:20:11","slug":"nr-0","status":"publish","type":"product","link":"https:\/\/skaitytaknyga.lt\/en\/produktas\/nr-0\/","title":{"rendered":"Nr.0"},"content":{"rendered":"

\u201eNr. 0″ \u2013 naujausias Umberto Eco romanas apie neegzistuojant\u012f laikra\u0161t\u012f ir \u017eurnalistus, drauge tai \u2013 s\u0105mokslo, dezinformacijos ir nusikaltim\u0173 istorija. Kaip \u012fkurti ir i\u0161populiarinti nauj\u0105 laikra\u0161t\u012f? Kaip paskleisti gandus, kurie tapt\u0173 kar\u0161\u010diausiai aptarin\u0117jamomis naujienomis? Kaip suformuluoti u\u017euominas, kurios leist\u0173 diskredituoti politin\u012f prie\u0161inink\u0105?<\/p>\n

Milanas, 1992 m. Politin\u0117 sistema, susiformavusi Italijoje po II pasaulinio karo, ima byr\u0117ti, nujau\u010diamas Berlusconi at\u0117jimas. Tuoj i\u0161populiar\u0117s internetas ir mobilieji telefonai. Senosios tvirtos pa\u017ei\u016br\u0173 sistemos bra\u0161ka, vis daugiau vietos atsiranda gandams bei melagingai informacijai, kuri\u0105 patikrinti vis sunkiau…<\/p>\n

Ka\u017ekas \u012fsilau\u017e\u0117 \u012f \u017eurnalisto Kolonos namus, ta\u010diau diskelio su kompromituojan\u010dia informacija taip ir nerado. Kolona jau\u010dia, kad jo gyvybei gresti pavojus. Ta\u010diau jis \u2013 toli gra\u017eu ne nekaltas avin\u0117lis. Jis \u2013 dvigub\u0105 \u017eaidim\u0105 \u017eaid\u017eiantis kir\u0161intojas, purvinus gandus kurian\u010dio ir juos skleid\u017eian\u010dio laikra\u0161\u010dio redaktorius, tuo pat metu slapta ra\u0161antis knyg\u0105, kuri tur\u0117t\u0173 demaskuoti laikra\u0161t\u012f ir sukelti tikr\u0105 skandal\u0105. Kam viso to reikia? Kas manipuliuoja visuomene, skleisdamas paskalas? Kaip ilgai galima naudotis \u017emoni\u0173 patiklumu?<\/p>\n

Umberto Eco kuria kriminalin\u012f roman\u0105 apie slaptus ekonomikos, politikos ir ketvirtosios vald\u017eios \u2013 \u017eurnalistikos \u2013 tarpusavio ry\u0161ius. Drauge tai \u2013 ironi\u0161ka, provokuojanti, intelektuali knyga apie XXI am\u017ei\u0173, kuriame absurdi\u0161kiausios naujienos, deja, sulaukia did\u017eiausio atgarsio.<\/p>\n

Umberto Eco (Umbertas Ekas; g. 1932 m. Italijoje) \u2013 viena ry\u0161kiausi\u0173 kult\u016bros pasaulio asmenybi\u0173, ra\u0161ytojas, semiotikas, medievistas, literat\u016bros kritikas.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eNr. 0″ \u2013 naujausias Umberto Eco romanas apie neegzistuojant\u012f laikra\u0161t\u012f ir \u017eurnalistus, drauge tai \u2013 s\u0105mokslo, dezinformacijos ir nusikaltim\u0173 istorija. Kaip \u012fkurti ir i\u0161populiarinti nauj\u0105 laikra\u0161t\u012f? Kaip paskleisti gandus, kurie tapt\u0173 kar\u0161\u010diausiai aptarin\u0117jamomis naujienomis? Kaip suformuluoti u\u017euominas, kurios leist\u0173 diskredituoti politin\u012f prie\u0161inink\u0105? Milanas, 1992 m. Politin\u0117 sistema, susiformavusi Italijoje po II pasaulinio karo, ima byr\u0117ti, nujau\u010diamas Berlusconi at\u0117jimas. Tuoj i\u0161populiar\u0117s internetas ir mobilieji telefonai. Senosios tvirtos pa\u017ei\u016br\u0173 sistemos bra\u0161ka, vis daugiau vietos atsiranda gandams bei melagingai informacijai, kuri\u0105 patikrinti vis sunkiau… Ka\u017ekas \u012fsilau\u017e\u0117 \u012f \u017eurnalisto Kolonos namus, ta\u010diau diskelio su kompromituojan\u010dia informacija taip ir nerado. Kolona jau\u010dia, kad jo gyvybei gresti pavojus. Ta\u010diau jis \u2013 toli gra\u017eu ne nekaltas avin\u0117lis. Jis \u2013 dvigub\u0105 \u017eaidim\u0105 \u017eaid\u017eiantis kir\u0161intojas, purvinus gandus kurian\u010dio ir juos skleid\u017eian\u010dio laikra\u0161\u010dio redaktorius, tuo pat metu slapta ra\u0161antis knyg\u0105, kuri tur\u0117t\u0173 demaskuoti laikra\u0161t\u012f ir sukelti tikr\u0105 skandal\u0105. Kam viso to reikia? Kas manipuliuoja visuomene, skleisdamas paskalas? Kaip ilgai galima naudotis \u017emoni\u0173 patiklumu? Umberto Eco kuria kriminalin\u012f roman\u0105 apie slaptus ekonomikos, politikos ir ketvirtosios vald\u017eios \u2013 \u017eurnalistikos \u2013 tarpusavio ry\u0161ius. Drauge tai \u2013 ironi\u0161ka, provokuojanti, intelektuali knyga apie XXI am\u017ei\u0173, kuriame absurdi\u0161kiausios naujienos, deja, sulaukia did\u017eiausio atgarsio. Umberto Eco (Umbertas Ekas; g. 1932 m. Italijoje) \u2013 viena ry\u0161kiausi\u0173 kult\u016bros pasaulio asmenybi\u0173, ra\u0161ytojas, semiotikas, medievistas, literat\u016bros kritikas.<\/p>\n","protected":false},"featured_media":27689,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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