{"id":24940,"date":"2026-03-17T20:53:06","date_gmt":"2026-03-17T18:53:06","guid":{"rendered":"https:\/\/skaitytaknyga.lt\/?post_type=product&p=24940"},"modified":"2026-03-18T09:34:51","modified_gmt":"2026-03-18T07:34:51","slug":"pop-truth-and-power-at-the-coca-cola-company","status":"publish","type":"product","link":"https:\/\/skaitytaknyga.lt\/en\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/","title":{"rendered":"Pop: Truth and Power at the Coca-Cola Company (pagelt\u0119 lapai)"},"content":{"rendered":"

Pop: Truth and Power at the Coca-Cola Company, also published as The Real Thing, by Constance L. Hays, is an in-depth exploration of the history and inner workings of one of the worlds most iconic brands. Hays, a New York Times reporter who covered the food and beverage industry for three years, examines Coca-Colas relationships with bottlers, leadership dynamics, and interactions with the stock market. The book also explores pivotal marketing events, including the infamous “New Coke” debacle, shedding light on how Coca-Cola became a global powerhouse.<\/p>\n

Key Topics Discussed:<\/p>\n

Company History: Evolution of Coca-Cola from a small beverage company to a global brand.<\/p>\n

Leadership and Management: Insights into corporate governance and executive decision-making.<\/p>\n

Marketing and Branding: Significant campaigns, including the “New Coke” launch and its impact.<\/p>\n

Corporate Relations: Interaction with bottlers, shareholders, and regulatory bodies.<\/p>\n

Global Influence: The rise of Coca-Cola as a cultural and economic icon worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pop: Truth and Power at the Coca-Cola Company, also published as The Real Thing, by Constance L. Hays, is an in-depth exploration of the history and inner workings of one of the worlds most iconic brands. Hays, a New York Times reporter who covered the food and beverage industry for three years, examines Coca-Colas relationships with bottlers, leadership dynamics, and interactions with the stock market. The book also explores pivotal marketing events, including the infamous “New Coke” debacle, shedding light on how Coca-Cola became a global powerhouse. Key Topics Discussed: Company History: Evolution of Coca-Cola from a small beverage company to a global brand. Leadership and Management: Insights into corporate governance and executive decision-making. Marketing and Branding: Significant campaigns, including the “New Coke” launch and its impact. Corporate Relations: Interaction with bottlers, shareholders, and regulatory bodies. Global Influence: The rise of Coca-Cola as a cultural and economic icon worldwide.<\/p>\n","protected":false},"featured_media":24945,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[9813],"product_tag":[],"class_list":{"0":"post-24940","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-knygos-anglu-kalba-knygos-kitomis-kalbomis-2","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"\nPop: Truth and Power at the Coca-Cola Company (pagelt\u0119 lapai)<\/title>\n<meta name=\"description\" content=\"Pop: Truth and Power at the Coca-Cola Company, also published as The Real Thing, by Constance L. Hays, is an in-depth exploration of the history and inner\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skaitytaknyga.lt\/en\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pop: Truth and Power at the Coca-Cola Company (pagelt\u0119 lapai)\" \/>\n<meta property=\"og:description\" content=\"Pop: Truth and Power at the Coca-Cola Company, also published as The Real Thing, by Constance L. Hays, is an in-depth exploration of the history and inner\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skaitytaknyga.lt\/en\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Skaitytaknyga\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/skaitytaknyga\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T07:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2026\/03\/Pop-Truth-and-Power-at-the-Coca-Cola-Company.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"325\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/\",\"url\":\"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/\",\"name\":\"Pop: Truth and Power at the Coca-Cola Company (pagelt\u0119 lapai)\",\"isPartOf\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2026\/03\/Pop-Truth-and-Power-at-the-Coca-Cola-Company.webp\",\"datePublished\":\"2026-03-17T18:53:06+00:00\",\"dateModified\":\"2026-03-18T07:34:51+00:00\",\"description\":\"Pop: Truth and Power at the Coca-Cola Company, also published as The Real Thing, by Constance L. Hays, is an in-depth exploration of the history and inner\",\"breadcrumb\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/#primaryimage\",\"url\":\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2026\/03\/Pop-Truth-and-Power-at-the-Coca-Cola-Company.webp\",\"contentUrl\":\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2026\/03\/Pop-Truth-and-Power-at-the-Coca-Cola-Company.webp\",\"width\":325,\"height\":500,\"caption\":\"Pop Truth and Power at the Coca Cola Company\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/skaitytaknyga.lt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Parduotuv\u0117\",\"item\":\"https:\/\/skaitytaknyga.lt\/knygu-parduotuve\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pop: Truth and Power at the Coca-Cola Company (pagelt\u0119 lapai)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/skaitytaknyga.lt\/#website\",\"url\":\"https:\/\/skaitytaknyga.lt\/\",\"name\":\"skaitytaknyga.lt\",\"description\":\"Skaitytaknyga.lt \u2013 tai ma\u017eas \u0161eimos verslas, kuris prasid\u0117jo nuo meil\u0117s knygoms ir siekio i\u0161gelb\u0117ti knygas nuo likimo prie konteinerio. Kas vienam nereikalingas daiktas \u2013 kitam lobis, o mes esame tarpininkai, kurie padeda abiems tapti laimingesniems ???? \u017dinome kaip nelengva i\u0161gyventi ma\u017eiems verslams, tad nuo \u0161iol, \u010dia rasite ir kit\u0173, ma\u017e\u0173 \u0161eim\u0173 versl\u0173, rank\u0173 darbo, dovan\u0173 sau ir artimiesiems.\",\"publisher\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/skaitytaknyga.lt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/skaitytaknyga.lt\/#organization\",\"name\":\"skaitytaknyga.lt\",\"url\":\"https:\/\/skaitytaknyga.lt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/skaitytaknyga.lt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2024\/05\/cropped-cropped-cropped-02_00843_jt3bggkj1j3HLc7SyY6rEUpg.jpeg\",\"contentUrl\":\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2024\/05\/cropped-cropped-cropped-02_00843_jt3bggkj1j3HLc7SyY6rEUpg.jpeg\",\"width\":1600,\"height\":1600,\"caption\":\"skaitytaknyga.lt\"},\"image\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/skaitytaknyga\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pop: Truth and Power at the Coca-Cola Company (pagelt\u0119 lapai)","description":"Pop: Truth and Power at the Coca-Cola Company, also published as The Real Thing, by Constance L. Hays, is an in-depth exploration of the history and inner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/skaitytaknyga.lt\/en\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/","og_locale":"en_GB","og_type":"article","og_title":"[:lt]Pop: Truth and Power at the Coca-Cola Company (pagelt\u0119 lapai)[:] - Skaitytaknyga","og_description":"Pop: Truth and Power at the Coca-Cola Company, also published as The Real Thing, by Constance L. Hays, is an in-depth exploration of the history and inner","og_url":"https:\/\/skaitytaknyga.lt\/en\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/","og_site_name":"Skaitytaknyga","article_publisher":"https:\/\/www.facebook.com\/skaitytaknyga\/","article_modified_time":"2026-03-18T07:34:51+00:00","og_image":[{"width":325,"height":500,"url":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2026\/03\/Pop-Truth-and-Power-at-the-Coca-Cola-Company.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/","url":"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/","name":"Pop: Truth and Power at the Coca-Cola Company (pagelt\u0119 lapai)","isPartOf":{"@id":"https:\/\/skaitytaknyga.lt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/#primaryimage"},"image":{"@id":"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/#primaryimage"},"thumbnailUrl":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2026\/03\/Pop-Truth-and-Power-at-the-Coca-Cola-Company.webp","datePublished":"2026-03-17T18:53:06+00:00","dateModified":"2026-03-18T07:34:51+00:00","description":"Pop: Truth and Power at the Coca-Cola Company, also published as The Real Thing, by Constance L. Hays, is an in-depth exploration of the history and inner","breadcrumb":{"@id":"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/#primaryimage","url":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2026\/03\/Pop-Truth-and-Power-at-the-Coca-Cola-Company.webp","contentUrl":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2026\/03\/Pop-Truth-and-Power-at-the-Coca-Cola-Company.webp","width":325,"height":500,"caption":"Pop Truth and Power at the Coca Cola Company"},{"@type":"BreadcrumbList","@id":"https:\/\/skaitytaknyga.lt\/produktas\/pop-truth-and-power-at-the-coca-cola-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/skaitytaknyga.lt\/"},{"@type":"ListItem","position":2,"name":"Parduotuv\u0117","item":"https:\/\/skaitytaknyga.lt\/knygu-parduotuve\/"},{"@type":"ListItem","position":3,"name":"Pop: Truth and Power at the Coca-Cola Company (pagelt\u0119 lapai)"}]},{"@type":"WebSite","@id":"https:\/\/skaitytaknyga.lt\/#website","url":"https:\/\/skaitytaknyga.lt\/","name":"skaitytaknyga.lt","description":"Skaitytaknyga.lt \u2013 tai ma\u017eas \u0161eimos verslas, kuris prasid\u0117jo nuo meil\u0117s knygoms ir siekio i\u0161gelb\u0117ti knygas nuo likimo prie konteinerio. Kas vienam nereikalingas daiktas \u2013 kitam lobis, o mes esame tarpininkai, kurie padeda abiems tapti laimingesniems ???? \u017dinome kaip nelengva i\u0161gyventi ma\u017eiems verslams, tad nuo \u0161iol, \u010dia rasite ir kit\u0173, ma\u017e\u0173 \u0161eim\u0173 versl\u0173, rank\u0173 darbo, dovan\u0173 sau ir artimiesiems.","publisher":{"@id":"https:\/\/skaitytaknyga.lt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/skaitytaknyga.lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/skaitytaknyga.lt\/#organization","name":"skaitytaknyga.lt","url":"https:\/\/skaitytaknyga.lt\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/skaitytaknyga.lt\/#\/schema\/logo\/image\/","url":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2024\/05\/cropped-cropped-cropped-02_00843_jt3bggkj1j3HLc7SyY6rEUpg.jpeg","contentUrl":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2024\/05\/cropped-cropped-cropped-02_00843_jt3bggkj1j3HLc7SyY6rEUpg.jpeg","width":1600,"height":1600,"caption":"skaitytaknyga.lt"},"image":{"@id":"https:\/\/skaitytaknyga.lt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/skaitytaknyga\/"]}]}},"_links":{"self":[{"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/product\/24940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/comments?post=24940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/media\/24945"}],"wp:attachment":[{"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/media?parent=24940"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/product_brand?post=24940"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/product_cat?post=24940"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/product_tag?post=24940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}