{"id":22664,"date":"2026-01-09T19:17:21","date_gmt":"2026-01-09T17:17:21","guid":{"rendered":"https:\/\/skaitytaknyga.lt\/?post_type=product&p=22664"},"modified":"2026-02-26T10:05:55","modified_gmt":"2026-02-26T08:05:55","slug":"tikslas-ii-sekme-priklauso-ne-nuo-laimes","status":"publish","type":"product","link":"https:\/\/skaitytaknyga.lt\/en\/produktas\/tikslas-ii-sekme-priklauso-ne-nuo-laimes\/","title":{"rendered":"TIKSLAS II . S\u0117km\u0117 priklauso ne nuo laim\u0117s"},"content":{"rendered":"

Tai romano formoje pateikta rinkos problem\u0173 analiz\u0117 ir realiai \u012fgyvendinti ir \u012fgyvendinami marketingo sprendimai.
\n…art\u0117jo XXI am\u017eius ir klientai dar\u0117si dar i\u0161rankesni, konkurencija dar \u017eiauresn\u0117. Kas dabar gali u\u017etikrinti konkurencin\u012f prana\u0161um\u0105? Kaip konkuruoti rinkoje, kurioje kritusios kainos, pasirinkimas didelis, o kokyb\u0117 ir pristatymo terminai pana\u0161\u016bs? Atsakymu gali b\u016bti – \u012f Partneryst\u0119 orientuotas pardavimo b\u016bdas. Pagrindinis \u0161io po\u017ei\u016brio credo yra: dirbdami drauge su Jumis pasieksime J\u016bs\u0173 verslo tikslus.
\n\u0160ioje knygoje rasite pasakojim\u0105, kaip to galima pasiekti. Ar da\u017enas i\u0161 m\u016bs\u0173 verslinink\u0173 gali pasigirti savaisiais pardavimo vadybininkais, i\u0161manan\u010diais klient\u0173 problemas, \u017einan\u010diais j\u0173 verslo s\u0117km\u0117s faktorius, j\u0173 gaunam\u0105 ekonomin\u0119 naud\u0105 i\u0161 m\u016bs\u0173 pasi\u016blym\u0173? Ar da\u017enas i\u0161 m\u016bs\u0173 vadovaujasi logika \u201cKol galutinis pirk\u0117jas nenupirko, \u2013 niekas i\u0161 m\u016bs\u0173 nepardav\u0117!\u201d? O kiek verslinink\u0173 vis d\u0117lto mano, kad tik kainos dydis visk\u0105 lemia? Kuris i\u0161 m\u016bs\u0173 yra pam\u0105st\u0119s, kaip parengti tok\u012f sprendim\u0105, kad dar labiau padid\u0117t\u0173 kliento s\u0117km\u0117?..
\nTokia naujoji m\u0105stymo logika yra apra\u0161yta \u0161iame romane – vadov\u0117lyje. Jis pagr\u012fstas keliomis de\u0161imtimis s\u0117kming\u0173 verslo atvej\u0173 analizi\u0173. Tie atvejai santykinai sugrupuoti \u012f tris verslus, kurie i\u0161 esm\u0117s yra visi\u0161kai skirtingi: kosmetikos gamyba ir pardavimas (sprendimai ma\u017emenai), spaustuv\u0117, kurios \u012franga pasenusi ir d\u0117l to beveik nebe\u012fmanoma rungtis su modernesniais konkurentais, bei suspausto garo tiekimas.
\nPagrindiniam knygos veik\u0117jui i\u0161kyla b\u016btinyb\u0117 per tris m\u0117nesius rasti sprendimus trims labai skirtingiems verslams, kad tie sprendimai b\u016bt\u0173 unikal\u016bs ir kartu \u201ctira\u017euojami\u201d. Galima b\u016bt\u0173 \u012ftarti, kad siu\u017eetas i\u0161galvotas, jeigu knygos herojus netur\u0117t\u0173 gyvo prototipo \u0161iuolaikiniame verslo pasaulyje.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tai romano formoje pateikta rinkos problem\u0173 analiz\u0117 ir realiai \u012fgyvendinti ir \u012fgyvendinami marketingo sprendimai. …art\u0117jo XXI am\u017eius ir klientai dar\u0117si dar i\u0161rankesni, konkurencija dar \u017eiauresn\u0117. Kas dabar gali u\u017etikrinti konkurencin\u012f prana\u0161um\u0105? Kaip konkuruoti rinkoje, kurioje kritusios kainos, pasirinkimas didelis, o kokyb\u0117 ir pristatymo terminai pana\u0161\u016bs? Atsakymu gali b\u016bti – \u012f Partneryst\u0119 orientuotas pardavimo b\u016bdas. Pagrindinis \u0161io po\u017ei\u016brio credo yra: dirbdami drauge su Jumis pasieksime J\u016bs\u0173 verslo tikslus. \u0160ioje knygoje rasite pasakojim\u0105, kaip to galima pasiekti. Ar da\u017enas i\u0161 m\u016bs\u0173 verslinink\u0173 gali pasigirti savaisiais pardavimo vadybininkais, i\u0161manan\u010diais klient\u0173 problemas, \u017einan\u010diais j\u0173 verslo s\u0117km\u0117s faktorius, j\u0173 gaunam\u0105 ekonomin\u0119 naud\u0105 i\u0161 m\u016bs\u0173 pasi\u016blym\u0173? Ar da\u017enas i\u0161 m\u016bs\u0173 vadovaujasi logika \u201cKol galutinis pirk\u0117jas nenupirko, \u2013 niekas i\u0161 m\u016bs\u0173 nepardav\u0117!\u201d? O kiek verslinink\u0173 vis d\u0117lto mano, kad tik kainos dydis visk\u0105 lemia? Kuris i\u0161 m\u016bs\u0173 yra pam\u0105st\u0119s, kaip parengti tok\u012f sprendim\u0105, kad dar labiau padid\u0117t\u0173 kliento s\u0117km\u0117?.. Tokia naujoji m\u0105stymo logika yra apra\u0161yta \u0161iame romane – vadov\u0117lyje. Jis pagr\u012fstas keliomis de\u0161imtimis s\u0117kming\u0173 verslo atvej\u0173 analizi\u0173. Tie atvejai santykinai sugrupuoti \u012f tris verslus, kurie i\u0161 esm\u0117s yra visi\u0161kai skirtingi: kosmetikos gamyba ir pardavimas (sprendimai ma\u017emenai), spaustuv\u0117, kurios \u012franga pasenusi ir d\u0117l to beveik nebe\u012fmanoma rungtis su modernesniais konkurentais, bei suspausto garo tiekimas. Pagrindiniam knygos veik\u0117jui i\u0161kyla b\u016btinyb\u0117 per tris m\u0117nesius rasti sprendimus trims labai skirtingiems verslams, kad tie sprendimai b\u016bt\u0173 unikal\u016bs ir kartu \u201ctira\u017euojami\u201d. Galima b\u016bt\u0173 \u012ftarti, kad siu\u017eetas i\u0161galvotas, jeigu knygos herojus netur\u0117t\u0173 gyvo prototipo \u0161iuolaikiniame verslo pasaulyje.<\/p>\n","protected":false},"featured_media":22669,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[26],"product_tag":[],"class_list":{"0":"post-22664","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-verslas-vadyba-ir-finansai","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"\nTIKSLAS II . S\u0117km\u0117 priklauso ne nuo laim\u0117s<\/title>\n<meta name=\"description\" content=\"Tai romano formoje pateikta rinkos problem\u0173 analiz\u0117 ir realiai \u012fgyvendinti ir \u012fgyvendinami marketingo sprendimai. ...art\u0117jo XXI am\u017eius ir klientai dar\u0117si\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skaitytaknyga.lt\/en\/produktas\/tikslas-ii-sekme-priklauso-ne-nuo-laimes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TIKSLAS II . 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