{"id":20428,"date":"2025-08-27T10:52:13","date_gmt":"2025-08-27T07:52:13","guid":{"rendered":"https:\/\/skaitytaknyga.lt\/?post_type=product&p=20428"},"modified":"2026-02-26T09:58:01","modified_gmt":"2026-02-26T07:58:01","slug":"blue-ocean-strategy","status":"publish","type":"product","link":"https:\/\/skaitytaknyga.lt\/en\/produktas\/blue-ocean-strategy\/","title":{"rendered":"Blue Ocean Strategy"},"content":{"rendered":"

Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?<\/p>\n","protected":false},"excerpt":{"rendered":"

Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?<\/p>\n","protected":false},"featured_media":20433,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[34,26],"product_tag":[7913,6792,7915,7914,2356],"class_list":{"0":"post-20428","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-knygos-anglu-kalba","7":"product_cat-verslas-vadyba-ir-finansai","8":"product_tag-blue-ocean-strategy-strategija","9":"product_tag-inovacijos","10":"product_tag-konkurencija","11":"product_tag-rinkos","12":"product_tag-verslas","13":"desktop-align-left","14":"tablet-align-left","15":"mobile-align-left","17":"first","18":"instock","19":"shipping-taxable","20":"purchasable","21":"product-type-simple"},"acf":[],"yoast_head":"\nBlue Ocean Strategy<\/title>\n<meta name=\"description\" content=\"Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skaitytaknyga.lt\/en\/produktas\/blue-ocean-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Ocean Strategy\" \/>\n<meta property=\"og:description\" content=\"Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skaitytaknyga.lt\/en\/produktas\/blue-ocean-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Skaitytaknyga\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/skaitytaknyga\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T07:58:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2025\/08\/Blue-Ocean-Strategy-e1756281617383.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"188\" \/>\n\t<meta property=\"og:image:height\" content=\"277\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/\",\"url\":\"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/\",\"name\":\"Blue Ocean Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2025\/08\/Blue-Ocean-Strategy-e1756281617383.jpg\",\"datePublished\":\"2025-08-27T07:52:13+00:00\",\"dateModified\":\"2026-02-26T07:58:01+00:00\",\"description\":\"Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded\",\"breadcrumb\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/#primaryimage\",\"url\":\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2025\/08\/Blue-Ocean-Strategy-e1756281617383.jpg\",\"contentUrl\":\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2025\/08\/Blue-Ocean-Strategy-e1756281617383.jpg\",\"width\":188,\"height\":277,\"caption\":\"Blue Ocean Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/skaitytaknyga.lt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Parduotuv\u0117\",\"item\":\"https:\/\/skaitytaknyga.lt\/knygu-parduotuve\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blue Ocean Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/skaitytaknyga.lt\/#website\",\"url\":\"https:\/\/skaitytaknyga.lt\/\",\"name\":\"skaitytaknyga.lt\",\"description\":\"Skaitytaknyga.lt \u2013 tai ma\u017eas \u0161eimos verslas, kuris prasid\u0117jo nuo meil\u0117s knygoms ir siekio i\u0161gelb\u0117ti knygas nuo likimo prie konteinerio. Kas vienam nereikalingas daiktas \u2013 kitam lobis, o mes esame tarpininkai, kurie padeda abiems tapti laimingesniems ???? \u017dinome kaip nelengva i\u0161gyventi ma\u017eiems verslams, tad nuo \u0161iol, \u010dia rasite ir kit\u0173, ma\u017e\u0173 \u0161eim\u0173 versl\u0173, rank\u0173 darbo, dovan\u0173 sau ir artimiesiems.\",\"publisher\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/skaitytaknyga.lt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/skaitytaknyga.lt\/#organization\",\"name\":\"skaitytaknyga.lt\",\"url\":\"https:\/\/skaitytaknyga.lt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/skaitytaknyga.lt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2024\/05\/cropped-cropped-cropped-02_00843_jt3bggkj1j3HLc7SyY6rEUpg.jpeg\",\"contentUrl\":\"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2024\/05\/cropped-cropped-cropped-02_00843_jt3bggkj1j3HLc7SyY6rEUpg.jpeg\",\"width\":1600,\"height\":1600,\"caption\":\"skaitytaknyga.lt\"},\"image\":{\"@id\":\"https:\/\/skaitytaknyga.lt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/skaitytaknyga\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blue Ocean Strategy","description":"Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/skaitytaknyga.lt\/en\/produktas\/blue-ocean-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"[:lt]Blue Ocean Strategy[:] - Skaitytaknyga","og_description":"Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded","og_url":"https:\/\/skaitytaknyga.lt\/en\/produktas\/blue-ocean-strategy\/","og_site_name":"Skaitytaknyga","article_publisher":"https:\/\/www.facebook.com\/skaitytaknyga\/","article_modified_time":"2026-02-26T07:58:01+00:00","og_image":[{"width":188,"height":277,"url":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2025\/08\/Blue-Ocean-Strategy-e1756281617383.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/","url":"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/","name":"Blue Ocean Strategy","isPartOf":{"@id":"https:\/\/skaitytaknyga.lt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/#primaryimage"},"image":{"@id":"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2025\/08\/Blue-Ocean-Strategy-e1756281617383.jpg","datePublished":"2025-08-27T07:52:13+00:00","dateModified":"2026-02-26T07:58:01+00:00","description":"Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded","breadcrumb":{"@id":"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/#primaryimage","url":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2025\/08\/Blue-Ocean-Strategy-e1756281617383.jpg","contentUrl":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2025\/08\/Blue-Ocean-Strategy-e1756281617383.jpg","width":188,"height":277,"caption":"Blue Ocean Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/skaitytaknyga.lt\/produktas\/blue-ocean-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/skaitytaknyga.lt\/"},{"@type":"ListItem","position":2,"name":"Parduotuv\u0117","item":"https:\/\/skaitytaknyga.lt\/knygu-parduotuve\/"},{"@type":"ListItem","position":3,"name":"Blue Ocean Strategy"}]},{"@type":"WebSite","@id":"https:\/\/skaitytaknyga.lt\/#website","url":"https:\/\/skaitytaknyga.lt\/","name":"skaitytaknyga.lt","description":"Skaitytaknyga.lt \u2013 tai ma\u017eas \u0161eimos verslas, kuris prasid\u0117jo nuo meil\u0117s knygoms ir siekio i\u0161gelb\u0117ti knygas nuo likimo prie konteinerio. Kas vienam nereikalingas daiktas \u2013 kitam lobis, o mes esame tarpininkai, kurie padeda abiems tapti laimingesniems ???? \u017dinome kaip nelengva i\u0161gyventi ma\u017eiems verslams, tad nuo \u0161iol, \u010dia rasite ir kit\u0173, ma\u017e\u0173 \u0161eim\u0173 versl\u0173, rank\u0173 darbo, dovan\u0173 sau ir artimiesiems.","publisher":{"@id":"https:\/\/skaitytaknyga.lt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/skaitytaknyga.lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/skaitytaknyga.lt\/#organization","name":"skaitytaknyga.lt","url":"https:\/\/skaitytaknyga.lt\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/skaitytaknyga.lt\/#\/schema\/logo\/image\/","url":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2024\/05\/cropped-cropped-cropped-02_00843_jt3bggkj1j3HLc7SyY6rEUpg.jpeg","contentUrl":"https:\/\/skaitytaknyga.lt\/wp-content\/uploads\/2024\/05\/cropped-cropped-cropped-02_00843_jt3bggkj1j3HLc7SyY6rEUpg.jpeg","width":1600,"height":1600,"caption":"skaitytaknyga.lt"},"image":{"@id":"https:\/\/skaitytaknyga.lt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/skaitytaknyga\/"]}]}},"_links":{"self":[{"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/product\/20428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/comments?post=20428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/media\/20433"}],"wp:attachment":[{"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/media?parent=20428"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/product_brand?post=20428"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/product_cat?post=20428"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/skaitytaknyga.lt\/en\/wp-json\/wp\/v2\/product_tag?post=20428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}