{"id":18973,"date":"2025-06-15T20:14:16","date_gmt":"2025-06-15T17:14:16","guid":{"rendered":"https:\/\/skaitytaknyga.lt\/?post_type=product&p=18973"},"modified":"2026-03-02T08:19:08","modified_gmt":"2026-03-02T06:19:08","slug":"uzkreciama-kodel-daiktai-ar-idejos-tampa-populiarus","status":"publish","type":"product","link":"https:\/\/skaitytaknyga.lt\/en\/produktas\/uzkreciama-kodel-daiktai-ar-idejos-tampa-populiarus\/","title":{"rendered":"U\u017ekre\u010diama: kod\u0117l daiktai ar id\u0117jos tampa populiar\u016bs"},"content":{"rendered":"

Manote, kad paslaptis slypi reklamoje? Bet ar tikrai? I\u0161 ties\u0173, \u017emon\u0117s da\u017eniausiai nepaiso reklam\u0173 \u2013 jie klausosi, k\u0105 kalba kiti. Ta\u010diau kod\u0117l apie vienus produktus ir id\u0117jas kalbama daugiau nei apie kitus? Kod\u0117l kai kurios istorijos ir gandai ima sklisti lyg virusas?<\/p>\n

Rinkodaros profesorius Jonah Bergeris (JAV, Pensilvanija) i\u0161tis\u0105 de\u0161imtmet\u012f tyrin\u0117jo, kaip \u017einios apie produkt\u0105 sklinda i\u0161 l\u016bp\u0173 \u012f l\u016bpas, koki\u0105 \u012ftak\u0105 daro socialin\u0117 aplinka, kai renkam\u0117s automobil\u012f, drabu\u017eius ar vard\u0105 naujagimiui.<\/p>\n

Knygoje autorius pristato \u0161e\u0161is pamatinius principus \u2013 \u017dingsnius, \u2013 kurie lemia, kad \u012fvairios id\u0117jos ir daiktai taps u\u017ekre\u010diami. Kad ir kas b\u016btum\u0117te: didel\u0117s bendrov\u0117s vadybininkas ar ma\u017eut\u0117s \u012fmon\u0117s savininkas, politikas, kandidatuojantis \u012f parlament\u0105, ar sveikatos prie\u017ei\u016bros darbuotojas, \u0161i knyga pamokys, kaip id\u0117jas ir produktus i\u0161garsinti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Manote, kad paslaptis slypi reklamoje? Bet ar tikrai? I\u0161 ties\u0173, \u017emon\u0117s da\u017eniausiai nepaiso reklam\u0173 \u2013 jie klausosi, k\u0105 kalba kiti. Ta\u010diau kod\u0117l apie vienus produktus ir id\u0117jas kalbama daugiau nei apie kitus? Kod\u0117l kai kurios istorijos ir gandai ima sklisti lyg virusas? Rinkodaros profesorius Jonah Bergeris (JAV, Pensilvanija) i\u0161tis\u0105 de\u0161imtmet\u012f tyrin\u0117jo, kaip \u017einios apie produkt\u0105 sklinda i\u0161 l\u016bp\u0173 \u012f l\u016bpas, koki\u0105 \u012ftak\u0105 daro socialin\u0117 aplinka, kai renkam\u0117s automobil\u012f, drabu\u017eius ar vard\u0105 naujagimiui. Knygoje autorius pristato \u0161e\u0161is pamatinius principus \u2013 \u017dingsnius, \u2013 kurie lemia, kad \u012fvairios id\u0117jos ir daiktai taps u\u017ekre\u010diami. Kad ir kas b\u016btum\u0117te: didel\u0117s bendrov\u0117s vadybininkas ar ma\u017eut\u0117s \u012fmon\u0117s savininkas, politikas, kandidatuojantis \u012f parlament\u0105, ar sveikatos prie\u017ei\u016bros darbuotojas, \u0161i knyga pamokys, kaip id\u0117jas ir produktus i\u0161garsinti.<\/p>\n","protected":false},"featured_media":18978,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[31],"product_tag":[5501,1561,1392,1558,5502],"class_list":{"0":"post-18973","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-grozine-literatura","7":"product_tag-jonah-berger","8":"product_tag-komunikacija","9":"product_tag-psichologija","10":"product_tag-rinkodara","11":"product_tag-virusines-idejos","12":"desktop-align-left","13":"tablet-align-left","14":"mobile-align-left","16":"first","17":"outofstock","18":"shipping-taxable","19":"purchasable","20":"product-type-simple"},"acf":[],"yoast_head":"\nU\u017ekre\u010diama: kod\u0117l daiktai ar id\u0117jos tampa populiar\u016bs<\/title>\n<meta name=\"description\" content=\"Manote, kad paslaptis slypi reklamoje? 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